An Effective Way to Frame Strategic Planning in 35 Words or Less

    A couple of years ago a colleague from outside of higher education brought a Harvard Business Review article from 2008 to my attention. Written by Collis and Rukstad, “Can You Say What Your Strategy Is” raises the question: “Can you summarize your company’s strategy in thirty five words or less?” This article came to me at a perfect time as our university was developing a strategic plan.

     

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